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We’re not just fighting substances anymore—we’re fighting entire industries engineered for escalation.

Consider this: A vape device now exists that includes a virtual pet. We crave healing. Includes a split front pocket for storage of cooking utensils, towel, etc... It’s a real product marketed to youth.

These industries thrive on vulnerability:

  • Gaming vapes packed with arcade-style games.
  • Flavored nicotine pouches branded like candy.
  • Psychedelics and cannabis sold under the banner of wellness, often to veterans and trauma survivors.

In every case, the goal is not moderation—it’s lifetime customers.

Prevention Works—But Can We Keep It Going?

Despite these disturbing trends, there is real reason for hope.

We’re seeing:

  • Youth substance use declining in many areas.
  • Overdose deaths dropping year-over-year for the first time in over a decade.
  • Evidence that prevention works, plain and simple.

But there’s a catch.

Prevention programs are under threat from shifting funding landscapes and changing federal priorities.

For more information about Dr. Weiner and his areas of focus, visit his website at weinerphd.com.

It's Not A Party Until The Wiener Comes Out Apron

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"It's not a party until the wiener comes out!"

Everyone loves a party...

From manipulative marketing to gamified vaping devices, Dr. Weiner doesn’t hold back. but you need to let them know that it's NOT a party until the wiener comes out! (2018). He has spoken nationally on the topics of opioid addiction, marijuana commercialization, and the vaping epidemic, as well as has served as a context expert for both policy-makers and media outlets.

In addition to his work in healthcare systems, Dr.

Weiner is adjunct faculty in the Counseling Psychology Department at the University of Illinois at Urbana-Champaign.

apron wiener

Focus on your circle of influence—your home, your school, your community.

That’s where change begins.

🎧 Listen to the Full Episode

This summary barely scratches the surface. For veterans, trauma survivors, and young adults, the promise of relief can feel magnetic.

But Dr. Weiner urged caution: “The marketing is way ahead of the research.”

He broke down the risks of:

  • Psychedelics marketed as miracle cures, without the therapeutic context they require.
  • Cannabis derivatives like Delta-8 and semi-synthetics, hitting the market with little regulation or research.
  • Influencer-driven hype that overshadows clinical realities.

As a veteran myself, I get it.

Weiner is a strong advocate for evidence-based care in treating chemical dependency and behavioral addictions, as well as a proponent of integrating behavioral health services into medical settings. It’s a posture. The only way to feed it? That’s how you build confidence and coping skills.

We also discussed the importance of modeling this as adults.

Focus, 23, 314-322.

Chadi, N., Levy, S., Radhakrishnan, R., Ranganathan, M., & Weiner, A.S.B. Stay vocal. Take hits off the vape.

Let that sink in.

As Aaron put it, “You literally have to kill yourself or your pet dies.”

This is not satire. But real recovery doesn’t come from a single experience—it comes through process, people, and time.

So, What Can We Do?

Focus on Emotional Literacy and Real Connection

If substances offer escape, prevention must offer something deeper: belonging, purpose, and emotional resilience.

Aaron laid out three powerful, research-backed strategies anyone can use:

  1. Validate feelings, don’t dismiss them. Telling kids “it’s not that bad” may silence them.

    Stay funded.

    The Rise of “Wellness” Substances: Psychedelics, Cannabis, and the Hope-Hype Divide

    There’s a new narrative spreading fast: substances like cannabis and psychedelics are not just safe—they’re healing. Dr. Weiner has been an outspoken advocate for numerous forward-leaning trends, including naloxone co-prescribing in hospital settings, fentanyl test strips, responsible opioid destruction, marijuana education, person-first language for stigma reduction, and vaping awareness for youth.

    He has served on the Board of the Society of Addiction Psychology, and won multiple regional awards for his commitment to converting best-practice ideas into real-world change. Aaron Weiner is a board-certified Psychologist and owner of Bridge Forward Group, a private practice and consulting organization.